Below are some examples of how I have shaped my client's social media strategy to be more effective. This has included giving training on social media best practices, monitoring their social media daily and sending out reports, and doing Instagram facelifts to make their profiles more cohesive. To help with organic content and promotion, I also introduced Influencer Marketing to my teams and have found success with that.
For almost two months, I've been managing West Virginia Public Theatre's social media marketing. In just two months their platforms have had so much growth.
Followers: Increased 4.41%
Following: Decreased 2.1%
Average Impressions: Increased 15,304.35%
Average Profiles Views: Increased 200%
Average Actions: Increased 38
I started my strategy by letting know that WVPT is back.
As they did not have any new shows happening soon, so I initiated a Trivia Tuesday. This gave them two posts a week (a question and answer post) and lots of engagement.
I have now started writing a blog for the company and that is being received well.
Since March 2020, I have been working on 23 different Nelson Partners accounts to improve their digital presence. This is the total growth for all 23 properties from the time that I started.
Followers: Increased 7.79%
Following: Increased 15.72%
Average Impressions: Increased 15.56%
Average Profiles Views: Increased 37.07%
Average Actions: Increased 58.06%
By giving all 23 property profiles, new covers, and a polished bio, I made their profile looks aesthetically pleasing and uniform.
I've created engaging copy and bright posts to help reach more profiles and share the benefits of living at the property.
By featuring our influencer's posts on our social channels, I have opened up the door for more resident photo submissions to show a real experience of our property.
Emily was always promoting Mountain Valley on her Instagram page, so when I recruited her to be an influencer, I knew that she would be a natural. From her posts about the property, Emily has had numerous people call in about signing a lease for an apartment.
Paisley had a great style and social media presence so when she reached out about becoming a property influencer, I knew she would be a great fit. She does a great job incorporating her style into selling the property.